Privacy Policy

 African Quality Limited Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit (the “Site”).  There is also a section regarding our social media media (Facebook and Twitter) accounts. 


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Enquiry Information:

Additionally when you send an email to us, we collect certain information from you, including your name, email address, and phone number, and the information request that your email or query refers to. We refer to this information as “Enquiry Information.”  When you contact us by telephone we also collect your name, telephone number, the reason for your call and possibly your email address. This information will only be used for it's intended purpose.  

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information and Enquiry Information and Social Media Information.



If you connect with us or contact us through social media (our Facebook page or twitter account) we may also collect your information. This information would include your name, profile picture or photo and any other information that you make available to us. 


We use the Enquiry Information that we collect to address your enquiry and reply to you.  Additionally, we use this Enquiry Information to:
Communicate with you;
Screen our Enquiries for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site.

Social Media information is used to give us feedback on the popularity of the businesses or products that we display on our Site and/or on our Social Media.


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online directory--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident making contact with us we note that we are processing your information in order to reply to you (for example if you make an Enquiry), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you make an Enquiry via the Site or our email address or our tepephone number, we will maintain your Enquiry Information for our records unless and until you ask us to delete this information.

The Site is not intended for individuals under the age of 16.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

While we hold your personal information, we will take reasonable and logical steps to protect it with security safeguards against theft or any unauthorised use.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

12 Nutley Park, Donnybrook, Dublin 4, Ireland.



For African Businesses

 We use any personal information you provide to identify you as a business or person(s) carrying on business, to process your registration and to deliver relevant information about you to other businesses, person(s) carrying on business and other third parties. We will not give or sell your personal information to any third parties for marketing purposes without your consent.

In order to use the Site you will obliged you to provide certain personal information to us. Such information will include, without limitation, personal details such as your name and email address.

We may also use your email address to contact you from time-to-time to update you on matters concerning the service we provide. You consent to us contacting you in this regard. You may also from time to time receive information from our partners and/or carefully selected third parties. You can unsubscribe from this informational service at any stage and still remain a member of by emailing us at .

You also acknowledge and agree that in certain circumstances we may be obliged to disclose personal information that you have provided to us to third parties, for example, in order to conform to any requirements of law or to comply with any legal process, as well as to protect and defend our rights.

You may also from time to time receive information from our partners and/or carefully selected third parties. You can unsubscribe from this informational service at any stage and still remain a member of by emailing us at .

Access to Information provided by Users of

Information you have provided to us except for your confidential details will be available for the public to access at the domain

The Use of Information by Us

Certain kinds of information is collected about users of in order to:

  • Help us to monitor and improve the services we offer
  • With user consent, to market services to individual and business users.

We may occasionally email you with information or queries about your registration or accounts, for instance to request permissions or advise you of changes.

Throughout this website you may have an opportunity to send us information relating to you such as through the "contact us" pages or any other area where you may send e-mails, or notify us of any outdated information or listings. By choosing to participate in this, you will be providing us with some level of personal information relating to you. This information will only be used by us for:

  • the purposes for which it was provided by you;
  • verification purposes and statistical analysis;
  • to provide you with details of products, services, contests, competitions or promotions being provided or run by African Quality Limited or any third party that we may select and which we may think would be of interest to you, in line with your request to receive this information.

Stored Business Information

As a registered user of, whenever you use our services we aim to provide you with access to your personal information. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.

If at any time after giving us this information you decide that you no longer wish us to hold or use this information, or you wish to change this information, you are free to notify us, and we will remove or rectify the information promptly. You have the right to request a copy of the information which we hold about you (for which we may charge you a small fee) and to request its correction or deletion. To obtain a copy of this information, please send an email to .

Upon receipt of your request we will promptly inform you about the type of personal information we hold about you, the purposes for which we hold it and the possible recipients or types of recipients.



We will take all reasonable steps (including appropriate industry and technical protocols and standards) to protect your personal data.

In common with other websites that you may visit, you should be aware that each time you visit, two general levels of information about your visit can be retained. The first level comprises information which is personal or particular to a specific visitor who knowingly chooses to provide that information. Such information is collected through the use of Cookies.

The second level of information about which data relating you your visit can be retained comprises statistical and/or analytical information collected on an aggregate and non-individual-specific basis. This type of non- personal information and data can be collected through the standard operation of internet servers and logs as well as Cookies and other technical mechanisms. The data obtained provides us with statistical information about all the users who visit; the pages that they visit; and what website they visit next. This information helps us monitor traffic on so that we can manage the website's capacity as efficiently as possible.

Information pertaining to our use of Cookies and our collection of statistical information is set out in our Cookies Policy. We encourage you to familiarise yourself with the content of our Cookies Policy.

External Links contains links to other websites and resources. If you access those links, you will leave our website. African Quality Limited is not responsible for the content of external internet websites. We encourage you to review the privacy statement of any company before submitting your personal information. We cannot accept responsibility for external websites or resources, or for any loss or damage that may arise from your use of them.



Contacting Us

If you have any questions about this Privacy Policy or you wish to make a complaint, please contact us by emailing or write to us at:

African Quality Limited
12 Nutley Park
Dublin 4